Engage: BDR, a full-service display ad network in West Hollywood, California is changing the way advertisers target specific audiences. As one of its many services designed specifically for advertisers, engage: BDR offers AudB, its very own pre-targeting technology and methodology used to locate target audiences in real time.

So how does AudB help advertisers reach their target audience? First, the platform makes use of tons of data, including demographic, geographic, and financial information. This means AudB can target groups that can be represented by a list of IP addresses, street addresses, or geographic areas. According to the company website, this valuable information is then “extrapolated by matching a computer user’s IP address with U.S. Census data.” This unique methodology makes it possible for advertisers to deliver customizable messages in a new and effective way never done before.

What makes AudB so impressive is that the data is accurate. How? Unlike less granular information, such as zip codes, AudB uses granular data to create relevant ads. According to engage: BDR, the company can accurately match demographics, such as age groups and number of dependents, better than the leading technology or methodology on the market today. Using a patented IP targeting methodology with GIS overlays, AudB can match an IP address to a physical address and target qualities such as annual income, language, monthly rent, and vehicle count.

Advertisers who wish to take advantage of engage: BDR’s AudB services will have access to the company’s premium inventory, which includes top-tier sites, 75 distinct niches, and more than 200 brand name sites. According to the company, 100 percent of its inventory comes from premium publishers; and more than 80 percent is comprised of early impression placements.

About engage: Launched in 2007, BDR: engage: BDR is an integrated-media advertising company led by co-founder Ted Dhanik. As CEO and President of engage: BDR, Dhanik is responsible for strategic marketing, sales and business development, client relationship management, and content acquisition. To learn more about engage: BDR or Ted Dhanik, please select the following links:

When it comes to protecting medical data, power is everything. Without power even for a second, your computer will lose its memory, erasing all the patient information and medical data you did not save to the hard disk. However, an uninterruptible power supply (UPS) can save precious medical data in the event of a power outage at the hospital.

According to the manufacturer, Tripp Lite medical ups are designed to provide clean, dependable power to hospital networks. This means the system will maintain information while eliminating sudden power outages. Tripp Lite also offers an AC isolation transformer, designed to filer noise and surge suppression, perfect for sensitive equipment. The transformer comes with hospital-grade plug receptacles.

Although a UPS system is designed to take over the power once the main power fails, what if you’re not at your computer station? If your computer is unattended and the power goes out, you need special software to take over while you’re gone. Luckily, Tripp Lite medical ups are designed with PowerAlert software, or smart software that waits for a customized time period before shutting down.

If you’re searching for Tripp Lite medical ups or a Topaz power conditioner, check out Power-Up Tech. This award-winning company offers a complete line of power protection products, including UPS systems for the healthcare industry.

Electronic Arts will create 300 new helpline jobs at their 400-strong customer service center at Galway, Republic of Ireland.

In speaking of EA’s decision to ramp up jobs in Galway and the potential that the gaming industry is showing, Enda Kenny expressed, “This decision is a real endorsement of Ireland’s ability to meet the needs of leading multinational companies in the digital media space.”

This statement comes as a result of not only EA’s decision to add 400 jobs but also Amazon’s decision to add 100 jobs at its development centre in Dublin. But that’s not all – almost 4000 jobs related to technology have already added in the first half of the year, according to a body that represents Irish technology firms.

EA’s CEO, Peter Moore, said that this decision was due to the attractive local talent who studied at ‘progressive universities’ that are known for their quality education in the form of computer science and digital arts degrees.

Moreover, the Irish government has also been instrumental in helping the company make this decision as it wants to attract more jobs and games firms into the country.

This development comes at a time when the gaming industry is moving away from the sales of boxed games to customers buying games online, thus highlighting the need for trained customer service personnel.

Electronic Arts, known for its Star Wars and FIFA soccer games, made a record $ 1.3 billion in revenue from January to July this year – almost one-third of the total revenue generated so far.

A lot of companies have fleets of vehicles, and for that reason fleet management is very important. Here are some tips for managing your fleet of vehicles.

  • Look at different fuel vehicles to find out if they could benefit the fleet – Usually fuel costs are going to account for 12-20% of all the operating costs of the fleet. Changing to a cleaner fuel could contribute to international and national efforts to reduce the climate change but improve the environmental reputation of the organization.
  • Make sure that your vehicles are serviced regularly – Vehicles that are poorly maintained have toxic emissions that are higher – Keeping the fleet serviced properly is really important in fleet management, due to the costs which are involved. A van or car that is well maintained is going to generally use a lesser amount of fuel.
  • Analyse and record business travel to reduce mileage – Making trips that are unnecessary is going to cost more than simply gas, it’s going to add to the tire wear, maintenance, and depreciation of the car.
  • Record as well as analyze the individual consumption of fuel so that you encourage driving that is fuel efficient – Abuse of fuel may be a really significant temptation for some of the employees since most of the driving will take place off the base.  It’s a good idea to put in place procedures and policies to manage the use of private vehicles.


Managing a fleet means more than just installing vehicle tracking GPS. It means making sure the vehicles are in good shape. To learn more about promiles and other things, visit gpstrackit.com.

Paypal, a recognized online payment service, has announced that from October 9 this year, Argentine users will not be able to make any domestic transactions but can continue to make international transactions.

In expressing their apologies for the inconvenience that this might cause, a statement sent to the BBC by Paypal, announced, “Argentina is a very important market to us as we expand our global footprint, and we are currently very focused on providing Argentine merchants and consumers the best possible service. Paypal customers in Argentina are still able to utilise Paypal for international transactions with 190 markets around the world.”

With the Argentine government announcing a restriction on the number of dollars being purchased, this has increased currency sales in the black market. However, the rates provided by Paypal are much better and this is why users are creating two accounts under different email addresses, and transferring money between them so as to exchange the local currency pesos against dollars.

Put simply, the dollar costs 6.3 pesos on the black market while the same can be obtained for about 4.7 pesos.

These measures taken by the government is to combat money laundering and tax evasion but also ensure that the economy is less dependent on the dollar. This stems from a prevailing lack of confidence on the local currency which is not as stable other currencies – a large reason why people are protecting their savings from instability by investing it into far more stable currencies.

An economist told BBC that these economic restrictions, quite literally, includes every economic activity and has been extending to imports and foreign travel.