Business owners can benefit from integrating sweepstakes into their internet cafe franchise marketing plan. People love the chance to win something. McDonald’s sweepstakes, such as the Monopoly game, encouraged their potential customers to buy more food for the greater chance to win something. And when the prizes are smaller and easy to win, such as scratch cards, customers feel more inclined to participate.

Sweepstakes at internet café locations offer web-based software and machines. The immediate results offered by these particular games allow customers to feel instant gratification for playing. People like to win prizes because it makes them feel good about themselves. Games range in difficulty and can be single-player or multi-player to add friends to the fun. Having more friends required to play can encourage word-of-mouth for your business.

Internet cafe sweepstakes are a way for businesses to make a lot of residual money. Internet kiosks are the cheapest ways to integrate sweepstakes games. Games can emulate poker, blackjack and a variety of other appealing games. There are endless ways sweepstakes can help your business.

Sweepstakes rules and methods should be straightforward and honest. Some sweepstakes companies are trustworthy and some are not. Some border on illegal activities so it’s good to use a company that is up front with you. Laws and regulations for sweepstakes depend on which state you are operating in, and it’s a good idea to review these laws yourself before trusting any salesmen to tell you what they are for you.

Calico, Google’s latest healthcare project, ever since Google Healthcare tanked, is potentially exciting, seeing how it intends to extend human life.

Even if the project cannot be categorized as a Google company but an extension of its mad science lab, Google X, Larry Page explained that the company wants to take the same approach that it has taken to wearable computing and self-driving cars into the field of healthcare as well.

In particular, Calico wants to solve the problem of cancer and will invest almost $1 billion into the project, which won’t be much, as the company is reaching a market cap of $300 billion at this point.

Page, in an interview, with TIME, believes that most good ideas takes almost 10 to 20 years to reach fruition and which is why it is necessary for companies to focus on things that are really important.

Yet it must be pointed out that even though the company is far from extending our lives by 10 to 20 years, recent research in the areas of telomeres or how the Planarian worm manages to attain immortality can help Google take steps in the right direction.

However, Google, unlike GlaxoSmithKline, does not have funding restraints much like the latter experienced when trying to create a new anti-aging drug, SRT501. Moreover, this is the company that has managed to map out the globe in just a few years so one can expect a real difference made by Google in the coming years.

Of course, with almost 1 billion people not even having access to healthcare, it’s an issue that Google can think about before they move on to extending the lifespan of humans in the years ahead.

Pinterest will begin to promote certain pins (or display ads) while also focusing more on mobile growth going forward.

This effort to monetize their service comes after almost four years of being around, and according to its CEO, Ben Silbermann, is because “it’s important that Pinterest will be a service that is here to stay”.

So how will it work?

The initial ads will appear in search results and category feeds and won’t be very different from the successful approaches taken by Twitter and Facebook recently. The company has selected on a few brands to work with so as to display ads tastefully and which will not disturb users but instead deliver value in the process.

No, this won’t be an exercise where users will have to deal with a number of banner ads, says Silbermann.

Prior to this, Pinterest partnered with SkimLinks, an analytics company, in order to track traffic driven to a number of e-commerce sites and thus earn referral fees in the process. Even though rumors suggested that the amount was significant, dropping their partnership indicated otherwise.

It’s also the reason why Pinterest had to raise capital amounting to almost $338 million in all so as to hire new staff and scale its product and technology for the user base that it has developed over the last 2-3 years.

Speaking of its user base, almost 46.9 million users were on Pinterest in July with an average of 3.8 million daily visitors, mostly women in the 15-34 category. However, this service seems to be relatively balanced across all ages too.

As for its mobile base, almost 10 to 50 million downloads from Google Play ensures the company will have to take a mobile-first approach.

Facebook is not only coming down hard on pages which try to trick their way onto your News Feed but those that post low-quality memes as well.

By announcing a change to the feed algorithm for Pages, the intention behind this new development is to promote pages that offer trustworthy, relevant, timely and shareable content.

What this could result in is an increase in traffic to reputed Pages while also keeping spammers under control in the process as well.

Earlier this month, Facebook announced that it would start publicizing the changes to the News Feed but not quietly, since it believed that these changes could affect its users and businesses in a big way.

First, it was content by friends and now, it is Pages. The first will help users to keep in touch with the latest updates from their friends. However, the second set of changes met with a lot of angst as businesses are dependent on content in the News Feed while page admins are unhappy about having to pay in order to reach fans.

What has stirred more controversy is the fact that Facebook is being strict with pages that offer spammy content. The reason for all this uproar is that Facebook hasn’t been upfront with pages since they have to pay in order to have their content displayed in the News Feed.

With that said, the only thing that most high-quality Page owners must keep in mind is to post compelling, attractive content but most of all, to avoid asking for Likes as is the case with a number of low-quality Pages now.