Mark Zuckerberg sent a clear message to every competitor since Evan Spiegel rejected his offer of $3 billion to buy SnapChat.
In response to the rejection, Zuckerberg said, “Our vision is to create a set of products that let our users share with any audience they want. Not everyone wants to share with all of their friends at once. A lot of the new growth we see is from giving people power to share with different, separate groups of people.”
So, with Spiegel’s stubbornness to sell out, Facebook has developed three products namely Instagram, Groups and Messenger to fight off SnapChat.
Not only has Facebook Messenger grown by 70 percent in the last three months but Facebook Groups has grown to almost 500 million users – now considered to be a ‘core product’ by Zuckerberg himself.
And then there’s Instagram, which introduced Instagram Direct giving its users control over the type of audience they can share each and every picture with.
But this isn’t stopping the growth that SnapChat is dealing with, and that is evidenced by the numbers – almost 400 million snaps are sent using the service everyday. The app allows people to see disappearing photos but also gives users complete control over who sees what on a daily basis.
Even though Instagram Direct has tried to replicate this, it has failed.
Probably the reason for SnapChat’s success is purely because of its lack of reliance on Facebook and the absence of parents on this application. Most people find their friends through their phone Contacts list.
It’s obvious that no one in their teens wants to share the internet with their parents, and which is what Zuckerberg is looking to deal with by separating Groups and Messenger from the app itself.