Considering how Yahoo’s deal with Microsoft in the area of Search is showing no signs of improvement, in terms of performance, the company has recently revealed that they are currently working on a number of new search products.

If the company is serious and not just experimenting or to gain leverage, thanks to its upcoming discussion with Microsoft regarding per-search revenue, they could create a product that would replace almost one-thirds of its current revenue.

Just in the third quarter of last year, Yahoo earned almost 31 percent of its revenue from the deal it has made with Microsoft.

Without a doubt, the Bing search deal that it has with Microsoft is growing in importance because revenue from the last nine months indicated that almost 30 percent came from this very deal itself.

In the nine months ending before the 2012 third quarter, the company made 24 percent of its revenue while its third quarter saw that figure jump to 27 percent.

So, there’s been steady growth that has been registered despite the company being in times where it continues to lose search market share. Without a doubt, the drop in revenue from its other products are going down much faster than the revenue it is generating in this deal with Microsoft.

In other words, the deal is creating revenue stability while the company continues to move through a time of transition.

And with Yahoo having plans to replace this deal with their own search product, one wonders whether this is foolhardiness or just them demonstrating boldness.


Written by: Denton Vacuum

If you had a piece of plastic and wanted to apply a coat of metal to it, you can use thin film evaporation to deposit a thin layer of metallic coating on it. Manufacturers use a Plasma Enhanced Chemical Vapor Deposition unit to complete the process. It uses a lower temperature than CVD systems, and it maintains the thickness of the film.

The process relies on electrical energy to create a glowing plasma discharge. This transfers the energy into a gas mixture, which then converts to reactive radicals, ions, neutral atoms and other molecules. These fragments interact with what is called the substrate, or the base material you are working with.

Once the process has started, you can use it to create an etching in the substrate or deposit metallic molecules onto the surface. The PECVD system maintains a low temperature, so when the gas collides with the energy, the substrate is virtually unaffected by the heat. This is good when you require consistency, as higher heat levels may have unintended consequences to the substrate.

Plasma-enhanced chemical vapor deposition is used in a variety of medical and industrial applications. It’s how super conductors are coated, and how circuit boards are made. It’s also used in the manufacture of medical devices that require a slippery coating. This process can apply the necessary chemicals on a molecular level, maintaining the original shape and thickness of the substrate.

Products made by PECVD films have excellent adhesion, a pinhole density that is lower than CVD, and uniformity in the molecular layers.


With two developers using the same $10 GameSalad template to send both their apps to the top of App Store charts, one might be wondering if there’s some mischief afoot.

Strangely enough, one of the apps being a paid one, earned its developer, a real scammer, a lot of money in the process.

Of course, right from the time these apps began rising the charts, industry insiders were aware of what was going on.

This GameSalad template is actually a terrible game called ‘Red Bouncing Ball Spikes’. It’s one of those games that don’t require you to think much and is of the ‘Flappy Birds’ variety.

By February 14, this app that was created by Talo Games had already reached the #73 spot on the App Store’s free charts. This game is from a developer who has become well-known for titles such as the Flying Cyrus and the Flappy Bird parody too.

Of course, he released the free version of the Red Ball game long after the paid version was released, in order to take advantage of the buzz generated around the game but not scamming in any way.

The paid version was developed by another developer named Mateen Pekan and which went on to take the #8 spot at the App Store paid list just recently. However, it did take the #2 spot at some point of time.

But the plot thickens. The popularity of the app increased exponentially only after an update was released on January 30, 2014.

Best part: its popularity, according to experts, is vaguely connected to the Flappy Birds game that was pulled down from the App Store without any explanation.


Written by Ted Dhanik

The copy of your banner ad is just as important as the copy involved in search marketing. It’s your chance to sell the user on your ideas, using keywords and phrases that are familiar to your audience. You’ve been told to tell a story, keep it simple, and use sales language with specific phrases. All of these tips are decent, but applying them is the true test of a good marketer. Read on for the specifics on how the pros craft amazing banner copy.

Keep it Relevant

The number one tip to follow is relevance. Just like Google, the most important thing is making sure the user is getting exactly what he searches for. Relevance should drive everything else about your copywriting, including word count and calls to action. You want to be sure that you include good cues for the user, like a keyword or phrase the user expects to hear. For example, a mortgage ad might include references to mortgage rates. The closer you align your copy to what the user is expecting, the better your sales propositions are.

Break relevance and you risk a disconnect, where the user expects something to happen but is disappointed. The fastest way to kill a sale is to try to be surprising in your copywriting. Start with what you know about your target market and let that drive your copywriting.

Word Count

Text is as long as it needs to be, but you need to be conscious of what the text actually looks like in the ad. The ad should be instantly readable, meaning the user can see the banner and pick out the text and calls to action immediately. Using partitions in your image, like alternating colors or other visual cues, you can create a separate space for your text.

Make a Solid Promise

The call to action in your ad is the most important part. A good call to action is a simple statement that pushes the user into something specific: print coupons, get rates. A bad call to action relies on clichés and tired phrasing: buy now, click here. Try to sum up the benefits of your product and make them unbeatable. You can also use the call to action in your headline, not just the button the user clicks.

Remember that your call to action must be relevant to the ad, so if a user is searching for job opportunities, you can use something like “get hired” or “find work.” You might also notice these calls rely on two words to get the job done. Make your phrases short and sweet, and deliver them in an enticing package.

Write with Panache

Injecting a bit of personality into your ads also helps increase the clickability of your ads, but you have to be careful. Users are naturally suspicious of your ads, so good writing can help sell them by relating to them. Use facts and figures to help bolster your ad’s credibility or speak directly to your ideal customer. Targeting relies on these principles: an effective message crafted for a specific type of user.

Bio: Ted Dhanik has worked with some of the biggest brands in online marketing. As a thought leader in the direct marketing space, Ted Dhanik has put his fifteen years of experience to work for businesses. As the co-founder of engage:BDR, Ted Dhanik can help your business increase its pool of leads.


Written by Ted Dhanik.

Testing is a term that gets thrown around in the world of display advertising, but the scientific aspect of marketing is very much a part of successful campaigns. Testing is a good method to confirm your suspicions and test the ideas you think you know. Through testing, you might find that you can double your conversion rate or reach new segments of your market. Without testing, your conversion rates are bound to stagnate. If you’re struggling with testing, or looking to implement new ideas, read on for some helpful tips to get started.

A/B Test

The basic A/B test pits two ads against one another in the hopes that one will convert better. The idea is that a marketer will take a page that is already working and look for methods to improve that page. Start with the easy stuff: your copy and your call to action, then move on from there. Begin with the copy from your successful ad and change one word. Use A/B testing to see whether your one word made a difference. Rinse and repeat, testing your theories one by one and keeping careful logs of your findings. Remember that an A/B test uses only ONE variable. More than one and your results get muddled.

Split Testing in Practice

The split test is made much more powerful with the proper tools. Google’s content experiments will do a lot of the heavy lifting for you once you have identified the URLs you want to use. The experiments send equal amounts of traffic to both pages, which removes unnecessary variables like time of day or traffic source from the equation. Once you have the experiment set up, let it run, even if you don’t like the initial results. The time frame will vary, especially if your new campaign is spending recklessly. You want to give the campaign enough traffic to have had a fair shot, but not too much.

Reviewing Analytics

Once the results are in, scrutinize every piece of data you have. Which pages are most popular? Which pages have the highest bounce rates? Which websites (placements) are sending the most traffic? Google Analytics is an excellent program for this, but there is much to be found in competitive research tools as well.

Implementation

Once you have some of these basic facts, you’re ready to approach your banner advertising with a bit of focus. For example, if you know that a high converting page also has a high bounce rate, you might want to improve the landing page by adding an exit pop to keep the user intrigued. Just remember to continue your testing, even if you find a verifiable winner. You can always improve!


Ted Dhanik is a marketer and business developer. As the president of engage:BDR, Ted Dhanik has specialized in lead generation for businesses in direct marketing. Find out more about direct marketing trends by visiting Ted Dhanik online.