Members of the social lottery website can now manage past and current lottery tickets via an online account manager.

There are many reasons lottery players love Lotto Gopher. Instead of driving to the store and waiting in line, consumers can now order Powerball online as well as other California lottery tickets. For this reason alone, the company has garnered attention from the media and consumers alike who are fascinated by this legal and convenient way to order lottery tickets.

But this relatively new company has other services that are also gaining popularity, especially services that are reserved for members only. One of its most unique member’s only services is an online account manager through which consumers can track and monitor past and current lottery tickets. If you’ve ever wanted to create a thorough spreadsheet that features all of your lottery tickets in one place, the online account manager might be what you’re looking for.

What is the purpose of an online account manager for your lottery tickets? It’s a convenient way to see all of your numbers and winning in one place, such as the Mega Millions online lottery tickets you ordered through Lotto Gopher. This online database makes it easy for you to select the same lucky numbers or choose to select new variations of past numbers. The online account manager also features all of your groups, so you can easily access and manage lottery public or private lottery pools. Finally, it’s a great way to simply track your lottery tickets so that you never lose one again.

According to a new report by the Bureau of Investigative Journalism, if cash from offshore tax havens belonging to a number of tech giants in the United States was brought onshore and taxed at 35%, it would mean a $89 billion windfall for the US Treasury.

While this statistic might not mean much to some, it is clearly something to think about since it amounts to almost 17% of America’s $514 billion budget deficit projected for this year.

The top companies that follows this practice of moving their money abroad include Apple, Google, Microsoft and Cisco amounting to almost $333.11 billion in cash, cash equivalents and marketable securities.

What this report also points to is the high cost involved in not changing the tax that a number of companies say isn’t simplified for them to take such steps.

Apple, in response to the report, summed up the reply of these tech giants, in saying, “We pay all the taxes we owe – every single dollar. We not only comply with the laws, but also comply  with the spirit of the laws.”

In fact, Apple CEO Tim Cook has stated clearly that if the US government will simplify the tax code, the company would consider bringing more of its offshore account back to the United States.

It isn’t surprising either that Rand Paul support the practice of offshore tax havens since Apple much like any other American wants to take steps to minimize their tax code every year.

However, it isn’t clear that despite this response that Congress will actually deal with this part of the US tax code this season since it still has issues such as reforms to the NSA and immigration reform to deal with first.

This article was written by Ted Dhanik

The smartphone has changed how people view the Web, making the old desktop banner advertising methods something of a relic. Desktop ads still account for the majority of ad spend, but the upswing into mobile seems inevitable. Mobile users are more motivated to make a purchase, and they are more likely to conduct local searches because of that.

There are estimates that mobile ad spend will account for almost 20% of corporate ad budgets, which could mean big returns for those brands that do mobile advertising well.

Mobile Real Estate

One of the most difficult adjustments that a marketer must make in converting efforts to mobile is knowledge of screen real estate. With a tablet or a smartphone, the literal space to work with goes down. Mobile versions of a website are built with fluidity in mind, but that layout can still change your ad. If you don’t properly size an ad for mobile, it becomes a nuisance for the user, where the ad bleeds into the layout or does not appear at all.

Localized Ads

Because many smartphone owners are on the move, they are usually localizing their searches with queries related to their town or city. Location specific display advertising targets the customer and improves awareness that the service is in their area, or carries some special benefit for local customers. Examples might include a restaurant with services located “just around the corner” from the user’s location. Include a phone number with localized area code if possible, versus the standard 800 number that might be on an ad running nationally.

Ad Design

Mobile ads should be visual by nature, because you don’t have very much real estate to work with. Moving ads are useful in mobile, where you can use transitions to help split your messaging into more effective bits. Avoid heavy text-laden ads that force the user to do a lot of reading. It’s easier on some devices than others, but taking the chance means you’re forcing some users out of your sales funnel.  Err on the side of caution and use imagery that helps users absorb the gist of what you’re saying. For example, if you sell outdoors supplies, a picture of a tent could be more effective than a listing of tent prices.

Final Thoughts

Marketers are planning to increase their ad spend in the mobile market, looking for ways to improve the direct outreach to consumers. There is a learning curve for the design of these ads, but with more ad spend headed to mobile, the smartphone is beginning to look like an effective platform for location based ads.

Bio: Ted Dhanik is the co-founder of engage:BDR. Ted Dhanik has over fifteen years in the direct marketing space, specializing in banner advertising and traffic generation. To learn about how engage:BDR can help increase conversions, visit Ted Dhanik online.