At the end of every year, Google releases a list of topics that we’ve collectively searched for during the year. If you keep in touch with the latest news, it’s not very difficult to know which topics would have been the most popular.

As for 2014, Google released two lists: worldwide as well as US search trends. That said, there’s very little between these two lists.

That said, here’s the list of trending US searches:

#1: Robin Williams

#2: World Cup

#3: Ebola

#4: Malaysia Airlines

#5: Flappy Bird

#6: ALS Ice Bucket Challenge

#7: ISIS

#8: Ferguson

#9: Frozen

#10: Ukraine

As for Global trending searches for 2014:

#1: Robin Williams

#2: World Cup

#3: Ebola

#4: Malaysia Airlines

#5: ALS Ice Bucket Challenge

#6: Flappy Bird

#7: Conchita Wurst

#8: ISIS

#9: Frozen

#10: Sochi Olympics

As you can see, the global list looked for Sochi Olympics and Conchita Wurst in place of Ferguson and Ukraine. Apart from this, both these lists were almost identical when compared.

For the last five years, an Apple product has always made the list whether it was the iPhone, iPad 3 as well as the iPhone 5S. However, this was the first year when this trend did not repeat itself.

Quite interestingly, Flappy Birds is the first mobile app to make it onto this Google list ever. It’s one thing to have a successful app but to have it feature in Google’s Top 10 list is probably the best achievement ever.

In fact, Google also recorded the fact that both Flappy Birds and 2048, created by one person in each instance, beat Destiny which is the most expensive videogame made ever.

Facebook has removed Bing as its primary search provider with the intent of announcing plans of introducing its own search tool.

A Facebook spokesperson, in explaining the company’s plans, said, “We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook. We continue to have a great partnership with Microsoft of lots of different areas.”

In other words, this search tool will allow Facebook users to filter for old comments as well as information from their friends.

Apart from Interest Graph, Facebook has been building its own search products while using Bing as an extra layer so as to keep its rival Google out of the system.

It’s not hard to see that search is a difficult space to work within and this is something that Facebook will face difficulties with, thanks to a closed networking with over a billion users as well as over a trillion posts.

Mark Zuckerberg recently said, on an analyst’s conference call, said that his engineers remind that Facebook is the biggest “web search corpus” on the internet.

There’s no doubt that this is a difficult but important hurdle for Facebook to overcome considering that it has been in our lives for over a decade while dominating (and recording) events in our lives for that duration.

With this content growing in leaps and bounds, it is crucial that search is tailored for this network going forward.

Mobile advertising is growing territory, and still open to disruption from the right strategy. There is a lot to be learned. If you set your campaigns to gather data that will be meaningful to you, you can take advantage of the hyper-targeted market segment that uses smartphones. These on-the-go users are highly motivated, often using smartphones to comparison shop. Here are some practical tips to help you personalize your messaging.

Fine Tuning Your Messaging

Targeting is slowly moving toward an era of predictive search, but we’re not quite there yet. We still have plenty of options to target users based on their interests and location. Targeting users by interest, for example, helps you tailor your message to a specific person.

Your messaging should be similar across the board, but you do not want to dilute your brand by following users around the Web. Be careful how frequently your ads are shown, and fine tune how often users will see your ads wherever possible. You will find this practice will lead you to opening more campaigns, and looking for other market segments to help you scale.

Tell the User What You Want Him to Do

Be explicit in your calls to action. The user’s time is valuable, and she will click away from a mobile ad just as quickly as a desktop one. Especially if that ad interrupts the browsing experience. Make sure your messaging is succinct, and that your ads do not interfere with the user’s experience. Test this experience by emulating your ads on a mobile device.

Bio: Ted Dhanik is the CEO of engage:BDR, and an expert in the art of direct marketing. Ted Dhanik began working for, helping to launch that brand in the social media space. Today, Ted Dhanik helps businesses increase their audience through targeted banner advertising.