When marketers want to receive highly targeted traffic toward their campaigns, they turn to buy-side platforms to supply the visits they need. These platforms have seen a surge of usage as mobile grows in popularity. These platforms offer marketers quality traffic at a reasonable cost per view, and targeting that allows campaigns to go granular. Learn more about what a buy-side platform can do for you.

How Buy-Side Platforms Operate

Buy-side platforms meet the demand for high quality traffic with nearly limitless inventory. These platforms also segment this traffic, so that buyers can target exactly who they want. With real time targeting, marketers can get granular with their data. Users can be targeted by device, browser, interest, income level and almost any other definable quality about them.

Once the marketer decides to purchase from a buy-side platform, he must set some targeting on his campaigns. Targeting helps marketers hone in on a certain audience segment, which improves conversions and profit margins while cutting wasted spend.

Why Buy-Side Platforms Work

The biggest advantage to a buy-side platform, aside from the volume of quality traffic, is the marketer’s ability to control every aspect of a campaign. You decide which tests you want to conduct, how you plan to spend your money and which keywords you want to bid on.

Therefore, buy-side platforms tend to work best when the marketer has gathered a lot of data about his audience.

Final Tip

Because the campaigns are in your hands, you should go to great lengths to set up experiments that generate good data. Add analytics to your landing pages and review bounce rates. This gives you an idea of what your users are doing, and when they are most likely to be active.

Bio: Ted Dhanik is an expert in mobile and desktop advertising. As the co-founder of engage:BDR, Ted Dhanik helps businesses grow leads through digital advertising. Find out more about Ted Dhanik when you visit engage:BDR.

Written by: The Midland Certified Reagent Company

Summary: DNA modification is useful in many industries outside of pharmaceutical.

When people think of DNA modification, they tend to think of genetics. That’s only one facet of the breakthrough that modification, and the processes behind it, have brought to healthcare and many other industries.

Pharmaceutical testing

Oligonucleotides, the same used in artificial synthesis, allow labs to test how a drug will react to a certain remedy. These segments of DNA can be reproduced quickly and purchased in bulk. The materials to test are affordable, so testing on a wide array of drugs and effects is possible. The same company can have multiple tests running, each studying the effects of a new drug, before moving onto more costly and serious approaches to medical testing. In essence, page purification helps humans stay healthy.


HPLC purification is a leading technique in forensics, when DNA evidence is on the line. It can also prove useful when testing water sources for contaminates, by testing the reactions of potentially harmful chemicals that may have been introduced. Forensic science relies heavily on chemical testing for proof that is nearly irrefutable and basically indisputable.


Genetics testing is the most common use for DNA modification, but not all implications are clear to us yet. Using DNA modification, scientists may be able to one day eliminate genetic disorders or help screen for problems that may develop later in life. In genetic testing, new DNA is injected into an isolated portion of the genome. Genetic engineering has many potential benefits, but is largely an untapped discipline for now. It’s a field that may open wider soon, but the possibilities are still only that for the moment.

Despite the general trend of ads served being counter, Facebook believes that these online ads should only be counted if they are actually seen by human eyes.

While that’s pretty obvious, and there has been some effort to move in this direction, it has been slow until now.

In a blog post titled “The Value of Viewed Impressions”, Facebook made two clear points: advertisers should focus on viewed and NOT served impressions and also the fact that Facebook already works this way.

In explaining how Facebook approaches this different, the post read, “We measure an ad impression the moment an ad enters the screen of a desktop browser or mobile app. If an ad doesn’t enter the screen, we don’t count it as an ad impression.”

Speaking of Facebook advertising, there are ads on the platform itself while the broader ad platform that the company is in the process of building, which in particular, is the relaunched Atlas and the Audience Network. The latter will bring Facebook ads to outside websites and mobile apps.

Interestingly, Brad Smallwood, the vice president of measurement and insights at Facebook, says that the company means business when they are talking about ad measurement.

Which begs the question as to why they have brought this point up only recently even if it’s been how they are doing things. To which the answer is that they want to push the industry towards viewed instead of served impressions. It’s also another way to suggest that Facebook’s ads are far more valuable.

This is for the simple reason that since whatever ads they do place appears in the Newsfeed, it’s safe to say that the ad is still seen even if ignored.

You’re standing in line after a long flight, and all you really want to do is check into your hotel room and relax for a minute to collect your thoughts. But you know that at the end of that line is a clerk who will try to upsell you on a host of goodies that all sound great. Ditch the gut instinct to say no immediately. There may be a good reason to say yes to a few of these upgrades.

GPS Unit: Yes

There are too many reasons why you should say yes to a GPS upgrade. A car rental in Cayman Island doesn’t come with a map. Even the best prepared itinerary is going to have some down times, and it won’t account for traffic. Plus, a GPS unit will give you advanced warning of conditions on the ground. Locals are already familiar with the pacing, so it will benefit everyone if you are prepared for lane changes and able to transition safely.

A GPS unit is a small upgrade that won’t cost much. Using a phone while driving is illegal in Grand Cayman, and GPS units also come pre-programmed with points of interest you’re not likely to stumble upon in traditional means.

Body and Style Upgrades: Maybe

This upgrade would let you choose the kind of style you want your car to come in. Usually, people opt for the basic economy class, but there are various reasons to upgrade when you rent a car in Grand Cayman. For one, you’re on vacation! Step outside your comfort zone and drive the kind of car you’ve always wanted to drive.

Those with larger families may want to upgrade to an SUV for the extra space. The same goes for smaller families with lots of luggage. Grand Cayman tends to attract a lot of extended visitors, so many people who stay for long periods prefer a car that is closer to what they drive at home.

Insurance: Maybe

Credit cards do offer car insurance, but the question is whether they will cover whatever specific accident may befall you. Some companies also may not offer insurance in a particular region or part of the world. In these situations, it’s helpful to take on the extra charges for the peace of mind. You probably won’t be involved in an accident. That doesn’t mean that you should forego planning for one.
Andys Rent-A-Car offers visitors a Cayman Islands car for hire at airports and locations around Grand Cayman. Andy’s Rent-A-Car offers GPS upgrades and quality car rentals.

YouTube has launched a new mobile-based version of its service and targeted for kids. While the application will be available only on Android at first, and in the United States, it’s clear that Google wants to extend its service to much more than being the largest repository of online videos.

Other services such as an ad-free YouTube as well as Music Key will also be launched soon.

It shouldn’t be surprising that there will be a number of features which includes a session timer and sound toggle so as to ensure that the content is suitable for youngsters.

Speaking of content, a number of partners from the entertainment industry such as Jim Henson TV, National Geographic and DreamWorks apart from a number of high-profile YouTubers.

Apart from providing access to suitable content for kids, there will be options that will help them find videos. Also, channels and playlists that include TV shows, music, explorations as well as learning experiences.

This is good because even though there is a lot of content available for kids, a lot of it is best kept from them.

This service, without a doubt, will alleviate the worries of parents who have to constantly monitor the content that their children watch as since the Autoplay option leads them to inappropriate content that contains expletives and are parodies of cartoon shows.

And which is why a number of parents choose to get their involved with other things such as Netflix   Kids’ Service, books and very importantly, real-life activities.

It’s not a good idea to have children spend too much time surfing the internet right from a young age.