Twitter is releasing a number of new features for advertisers who are interested in their campaign going beyond Twitter itself. The new name of the program is called the Twitter Audience Platform.

It was only last year when the company launched the Twitter Publisher Network which offered an interface to publishers to buy campaigns that were running on Twitter apps and websites but also with publishers acquired by MoPub – a company that Twitter acquired.

gigatech2Ameet Ranadive, senior director of revenue products, recently stated that the network had reached 700 million people. Also, this new name is a result of what publishers like about it.

As he puts it so succinctly, “It’s really around audience — their goal is to reach a particular audience and leverage the unique data and signals that Twitter has.”

This approach is no different with Facebook since it has also revamped its advertising beyond the social network itself through the Atlas platform. Of course, providing publishers with a broader reach is important but challenging for Twitter since it has issues with user growth itself.

As for the new Twitter features, publishers don’t have to worry about drive mobile app installs or re-engagements either. Best part: they can also set objectives to to drive video views or tweet engagements. Apart from this, Twitter are introducing new ad formats too.

What this change means for Twitter is that the social network has become appealing to a wider group of advertisers. A couple of brands have tried out the new formats with positive results such as JBL, Macy’s and Samsung Mobile in the United Kingdom.

Finally, a study by MediaScience showed that users spent more time with Twitter Audience Platform ads compared to normal mobile interstitials.

It looks like people don’t mind spending more dollars after buying a gadget to spend so much more.

A report by Wristly indicated how the Apple Watch has adopted Apple Pay service really well. This conclusion was drawn from a report of 1000 respondents where people who bought Apple Watches preferred to shop with retailers who had Apple Pay as a method of payment.

gigatech1What the report also found was that 18% of Apple Watch users used Apple Pay on the device. Also, 80% of Apple Watch users overall have used this service already. It must be said that the number of times that the service is used by 78% of users is very high – almost twice or thrice a week.

For the remaining 20% who are yet to make the switch to Apple Pay, the reason cited is that their personal bank does not support this payment method. In fact, when looking at the data collected on non-users, only about 5% of them are unlikely to ever use Apple Pay.

Of course, these stats doesn’t come as any surprise since most Apple Watch users are already in the Apple ecosystem and are very happy to get the most out of what it has on offer. While 80% is an impressive rate, it would definitely be interesting to see iPhone users have adopted Apple Pay too.

Yet what makes this report really surprising is that 62% of Apple Watch users prefer merchants who favor Apple Pay over others. If that’s not enough, 86% of users are looking for Apple Pay support when they are making a retail purchase.

By Allied Time

Wouldn’t you love to have a banner year at your company? Of course you would! Every year, you should be looking to move forward as far as possible. Set bigger goals and meet them! This is always ideal, of course. Everyone wants greater profits and better returns for their business. Nowadays, this has become essential. If you don’t constantly keep improving, eventually a competitor will come forward and put you in their shadow.

allied time 4Obviously, no business wants to be there. Fortunately, there’s a very simple way you could take an asset you’re already investing in and turn it into something even better.

The asset we’re talking about is your employees. Chances are you already recognize how important they are to your company’s success. You most likely definitely realize how much they’re costing you in terms of overhead. So why not get more in return?

All it takes is a simple time clock. You read that right. Employee time clocks are how you ensure that your staff members show up on time and work until they’re scheduled to go home. Many employees actually like this kind of accountability because it gives them a sense of security knowing that they’re spending their day as they’re supposed to.


Never underestimate the power of good time clocks on your business. Though it may not be the most technologically advanced asset you invest in, this one thing can help you get more productivity from your workers.