Apple Music is now available for Android phones. It’s a first – a user-centric app that has been created for Android itself.

No doubt a number of people will begin to examine how Apple builds on Android, the features that have been ported from iOS and what Apple Music truly looks like in the age of smartphones.

In speaking with TechCrunch about Apple Music, Eddie Cue said, “We’ve obviously been really excited about the response we’ve gotten to Apple Music. People love the human curation aspects of it, discovery, radio. But from the moment we got into music, many, many years ago, we’ve always wanted to do things for everyone when it came down to music. Part of that was letting you enjoy your music no matter where you were and what products you were using.”


It must be pointed out that this beta version of Apple Music for Android has been launched in every country except for China. For the latter, another beta will be launched separately.

Also, Apple Music is very similar to its iOS version and comes with a 3-month free trial. Also, it requires Android 4.3. It also works with Connect, For You, New, Radio and Beats 1 and My Music.

One cool thing about Apple for Android is that you can access music that you have bought in Apple Music or even iTunes.

Yet it is missing a few features: Music Videos isn’t available apart from signing up for a family membership plan. Of course, if you have purchased a family membership plan elsewhere, your Apple ID can help you get access to it.

The numbers of Facebook video viewership is increasing substantially by the day. This figure currently stands at 500 million viewers watching 8 billion average daily views by the day.

This is a clear jump from 4 billion view per day – a figure that was collected in April.

This announcement was made by Mark Zuckerberg when speaking with investors who were following the Facebook’s Q3 2015 earnings report.

Of course, some people might say that these stats are accurate as Facebook considers 3 seconds of watching as a view. Still, with 100% growth in just seven months, it is clear that users continue to increase their consumption of video content.


For that matter, even at 3 seconds per view, Facebook is generating 760 years of watch time every other day. This means that there’s massive amounts of space for Facebook to attract TV commercial dollars. Another experiment to increase viewership has been undertaken where it pays revenue to top video creators too.

Also, it is running a Suggested Video interface on both mobile and web which recommends certain videos considering all the information it has on people and their interests. It’s obvious that this discovery will give Facebook an edge over YouTube.

There’s another video feed in the works which people can use to browse different channels of videos that are shared by friends whether trending on Facebook or based on themes.

Other tests involve picture-in-picture viewing which allows people to also check what’s happening in the News Feed. Another option that is being offered is to Save a Video for later.

So, it should be obvious that with all this attention to videos, this type of media is critical to both Facebook’s mission and business.