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According to sources of 9to5mac, Apple is planning a march introduction of a newer 4 inch iPhone. The last 4 inch iPhone was the iPhone 5S and this will be an upgraded version of the same, with the name iPhone 5se.

This will give potential buyers a choice of screen sizes from 4 inches all the way to the 5.5 inch iPhone 6S Plus. A lot of users have complained about being forced to use a phone 4.7 inches when prior to the iPhone 5, the standard screen size was 3.5 inches.

The phone, codenamed N69 will have a similar design to the iPhone 5S, but will have rounded glass edges rather than the chamfered ones of the older model. Industr insider John Gruber of Daring Fireball believe this to be an unlikely blend of styles.

Other features set to be included are:

The same 8 megapixel rear camera and 1.2 megapixel front camera systems as the iPhone 6

Support for larger panoramas and autofocus for video recording

Barometer for tracking elevation in the Health app

An NFC chip for Apple Pay

The A8 and M8 chips from the iPhone 6

Bluetooth 4.2, VoLTE, and 802.11ac WiFi chips from the iPhone 6s

Live Photos from the iPhone 6s

Same Silver, Space Gray, Gold, & Rose Gold color options as the 6s line

The Apple iPhone line up will be: iPhone 5se, iPhone 7, iPhone 7 Plus by the end of this year. The 4 inch phone is rumored to be unveiled in March.


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Microsoft’s well publicized push for Surface tablet use during NFL game seems to have backfired with viewers of the AFC championship game Sunday between the Denver Broncos and New England Patriots were told that the tablets on the Patriots’ sidelines had failed.

“They’re having some trouble with their Microsoft Surface tablets,” CBS’ sideline reporter Evan Washburn reported during the game. “On the last defensive possession the Patriots’ coaches did not have access to those tablets to show pictures to their players. NFL officials have been working at it. Some of those tablets are back in use, but not all of them. A lot of frustration that they didn’t have them on that last possession.”

As it turns out the tablets actually did not malfunction. It was a question of network connectivity.

“The outage, which struck during the first half, was brief, and the Patriots’ tablets were soon restored to working order. A Microsoft spokesman blamed the problem on a network connectivity issue rather than a tablet malfunction.”

No tablet, even the iPad would have worked in this situation. The actual announcement should have mentioned it as a network outage. This is one of the risks of paid product placement. Microsoft have paid a lot of money to the NFL for its use of the Surface tablets and unfortunately took the blame.


Brand exposure is one thing, but blending it within a popular show is a whole new type of marketing tactic.  

Microsoft has long been focused on providing a unique user experience. Back in 2007, they created a buzz in the entertainment industry by enhancing their Windows Live options and displayed them in a real-life setting.

One of their strategies was to immerse their services on national television – which at that time hasn’t been done by Microsoft. Through a partnership with Fox Sports Net’s Best Damn Sports Show Period, they were able to reach out to their target audience by showcasing their products on that show. If you think about it, it was a win-win situation marketing-wise.

On-Air Display

“The emersion weaves Windows Live naturally into BDSSP’s set and on-air dialogue,” says Steve Doctrow, Executive Vice President of Marketing for Rogers & Cowan, “We actually used elements of Windows Live to make for very compelling TV.”

This effort pushed their brand as well as the usefulness of Windows Live. According to Steve Doctrow, this display really “showed off the brand” and people ended up using Windows Live services the entire week, after seeing it on the popular sports show.

Microsoft Looks To Close The Gap

This is just one example of how Windows is pushing the limits on exposing their brands to the world. By targeting an age group and gender through popular shows, like BDSSP, and showcasing their products in a user-friendly and “cool” way, people start to jump on board their services and take a look for themselves. This tactic creates a following and further develops their brand name.


Written by: Denton Vacuum, LLC

Read below to see how e-beam evaporation is a favorable alternative to film evaporation.

The process of e-beam evaporation is similar in the way thermal evaporation works. The source is heated to a certain temperature that’s above boiling point and then evaporated down to form a thin film on the substrate. There are, however, several notable differences that make e-beam evaporation more favorable then thermal evaporation.

Higher Density

The electron beam, or ebeam, that is used on the substrate has a higher dedicated amount of energy than thermal evaporation, thus yielding a higher density film. Additionally there is increased adhesion to the substrate because of this high density. This also makes this method more ideal for lift-off processes.

Multiple Depositions

The ability to utilize a multiple crucible electron beam gun, a variety of source materials can be deposited on the substrate without the vacuum breaking. Additionally there will be a lower degree of contamination from the crucible than there would be in PVD thermal evaporation. This creates a “safer” resulting film created on the substrate itself.

The Process

The process of e-beam evaporation is fairly simple. The source material is placed in the crucible and a filament is then heated. Once the heating process peaks, a large amount of electrons are drawn from the actual filament to form a beam. Several magnets are bent into shape allowing the beam to heat up all areas of the material. This is the basic concept of this evaporation technique and it is, to a certain degree, complex but it has also brought new opportunities for film deposition.


30-second radio advertisements can be just as impactful as a minute-long commercial.

shutterstock_133417934A powerful way to reach your consumers in your local area, and now even nationally, is through radio advertising. A 30 second advertisement may not seem like enough time to get a marketing message across but with the correct format, it can be a success. According to Steve Doctrow of Rogers & Cowan, radio allows you to create brand awareness as well as the ability to connect with a widespread audience.

Introduce Your Product

Immediately at the beginning of the commercial, introduce your product or service and explain its benefit to the consumer. For example, if your company is a limousine service, you could begin the advertisement with, “Do you need a professional limo service for your upcoming prom? XYZ company can help you out.” You’re identifying the need and also grabbing the listener’s attention and introducing a solution – which is your company. This helps the listener pay more attention to what message you’re trying to get across.

Call to Action and Reminder

After describing your product, you’re probably left with a good 10 seconds to close up your commercial. Close your ad with a call to action and a reminder of your service. Be sure to include contact information that’s easy to remember – think catchy phrases or even a jingle, anything to remind the consumer about your specific service or product. Because radio is prevalent on the road, your potential customers probably won’t be able to jot down your number but will instead have to memorize whatever contact information you leave behind in the last few seconds of the advertisement.