Addressing an adoring crowd at Y Combinator’s startup school, Mark Zuckerberg, the founder and CEO of Facebook, said that sharing will increase exponentially in about 10 years.

In being interviewed by the co-founder Y Combinator, Paul Graham, Zuckerberg said, “It’s sort of a social-networking version of Moore’s Law. We expect this rate [of sharing] will double every 10 years. So in 10 years from now, people will be sharing about 1,000 times as many things as they do today.”

It’s clear that this is what newly public Facebook and Zuckerberg are counting on: for its 1 billion users to not only interact with their friends but also with brands.

Yet from the interview it was clear that this wasn’t about Facebook the business that is facing issues, whether the messy IPO, the ad business or even the word ‘mobile’, but really using this meeting as inspiration for the 1700 entrepreneurs that attended, and came from all over the country.

What they did focus on, in the interview, is Zuckerberg’s days at Harvard where he pursued psychology before he began to develop Facebook, and ultimately left school to build a company in Palo Alto. In fact, he also mentioned that he never built Facebook in order to start a company, and still does to his shareholders.

In commenting on the entrepreneurs of today, Zuckerberg said that they need to begin to focus on big, meaningful problems that they feel passionate about instead of the current trend of dealing with small issues.

In also speaking of copying stuff that others are doing, Zuckerberg said that this isn’t going to help companies be successful.

Utilizing what is known as vehicle tracking GPS software can greatly improve safety on the road for your company.  If you are a small business owner or even a large corporation with many cars on the road at once, utilizing software such as this can go a long way to improving safety.


So what exactly will this GPS software do for you?  Let us use the example of a company who is in the business of delivering products to customers, such as appliances.  With this software, what you will be able to do is to actually see where each and every vehicle currently is, and where they have gone.  This way, if a vehicle happens to get in an accident, you will be right on top of them to be able to get there to help them as soon as possible.  Furthermore, this software can help make sure your employees are working and doing what they should be doing with the freedom that they have on the road.


Vehicle tracking is very important when you consider just how many companies have employees with vehicles on the road now.  A proper satellite tracking system such as the one utilized by is extremely accurate, and can go a long way to tracking exactly where everyone is at any given time on the road.  If you want safety and security in terms of your state of mind and where you stand in terms of progress of your deliveries, this can improve safety and efficiency and is worth looking into.

For a while now, it’s the products by Google and Apple that are synonymous with the word ‘cool’ even though the PC remains the mainstay of computing in the modern workplace.

All that’s about to change as Ballmer is on the verge of launching a new strategy and that will, if it works, regain the esteem that Windows has lost somewhere along the way – by the launch of Windows 8 desktops, laptops, notebooks and the all-new Surface touch tablet on October 26, 2012.

In describing this new approach, Steve Ballmer, Microsoft’s CEO, explains, “In many ways this is a new era for Microsoft. We are enabling whole new experiences for work and play.”

If his strategy works, then the paradigm where people rely on their PCs to get their work, and use their iPhones, iPads, Kindle Fires and Android phones for fun – will all change in Microsoft’s favor.

Yet all that depends on the first step where millions of Microsoft users must make the transition from using a mouse and keyboard and touch-screen commands to a new interface that employs interactive tiles as opposed to icons and static lists.

And then there’s the long-awaited answer to Apple’s iPad in the form of the Surface tablet which is what Ballmer believes will keep the public’s attention and in turn, would create prosperity for thousands of Microsoft partners in the form of independent resellers, software developers and hardware makers, including computer chip makers such as Dell and Hewlett-Packard.

There’s no doubt that Ballmer will create a legacy for himself if this strategy is successful but there’s no doubt that taking bold steps such as these entails great risk as well.

Engage: BDR, a full-service display ad network in West Hollywood, California is changing the way advertisers target specific audiences. As one of its many services designed specifically for advertisers, engage: BDR offers AudB, its very own pre-targeting technology and methodology used to locate target audiences in real time.

So how does AudB help advertisers reach their target audience? First, the platform makes use of tons of data, including demographic, geographic, and financial information. This means AudB can target groups that can be represented by a list of IP addresses, street addresses, or geographic areas. According to the company website, this valuable information is then “extrapolated by matching a computer user’s IP address with U.S. Census data.” This unique methodology makes it possible for advertisers to deliver customizable messages in a new and effective way never done before.

What makes AudB so impressive is that the data is accurate. How? Unlike less granular information, such as zip codes, AudB uses granular data to create relevant ads. According to engage: BDR, the company can accurately match demographics, such as age groups and number of dependents, better than the leading technology or methodology on the market today. Using a patented IP targeting methodology with GIS overlays, AudB can match an IP address to a physical address and target qualities such as annual income, language, monthly rent, and vehicle count.

Advertisers who wish to take advantage of engage: BDR’s AudB services will have access to the company’s premium inventory, which includes top-tier sites, 75 distinct niches, and more than 200 brand name sites. According to the company, 100 percent of its inventory comes from premium publishers; and more than 80 percent is comprised of early impression placements.

About engage: Launched in 2007, BDR: engage: BDR is an integrated-media advertising company led by co-founder Ted Dhanik. As CEO and President of engage: BDR, Dhanik is responsible for strategic marketing, sales and business development, client relationship management, and content acquisition. To learn more about engage: BDR or Ted Dhanik, please select the following links:

When it comes to protecting medical data, power is everything. Without power even for a second, your computer will lose its memory, erasing all the patient information and medical data you did not save to the hard disk. However, an uninterruptible power supply (UPS) can save precious medical data in the event of a power outage at the hospital.

According to the manufacturer, Tripp Lite medical ups are designed to provide clean, dependable power to hospital networks. This means the system will maintain information while eliminating sudden power outages. Tripp Lite also offers an AC isolation transformer, designed to filer noise and surge suppression, perfect for sensitive equipment. The transformer comes with hospital-grade plug receptacles.

Although a UPS system is designed to take over the power once the main power fails, what if you’re not at your computer station? If your computer is unattended and the power goes out, you need special software to take over while you’re gone. Luckily, Tripp Lite medical ups are designed with PowerAlert software, or smart software that waits for a customized time period before shutting down.

If you’re searching for Tripp Lite medical ups or a Topaz power conditioner, check out Power-Up Tech. This award-winning company offers a complete line of power protection products, including UPS systems for the healthcare industry.