A question that has been asked about Twitter over the years is whether it is a technology or media company. The answer, in not being so simple, is simply a variation of both – according to Dick Costolo, CEO of Twitter.

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He explains further, in saying, “I think of us as a technology company because I think the future of the company is in building on an extensible platform that allows third-party developers and companies to add value to Twitter in a way that is accretive to Twitter and is accretive to our users. I don’t need to be or want to be in the content business.”

To support his statement, he also mentioned that is not in the content business because instead of having reporters or a newsroom, almost half of Twitter’s employees [1300 in number] are engineers who are working on building the technology around which Twitter runs on while also continuously creating new features for its users.

In fact, he also wishes to encourage companies and developers to build products and tools inside the Twitter platform – instead of creating external Twitter apps.

Speaking of new features, Twitter as a whole, is also evolving into something different by experimenting with media-like products some of which NASCAR and Olympics-branded pages. Twitter currently also has employees that help V.I.Ts such as athletes, media outlets, politicians and celebrities to use its features well. Thanks to this content available by V.I.Ts, “engagement rates on ads” are also great as opposed to traditional Web ads.

Yet even though Costolo still maintains the fact that Twitter has and always been a communication platform, experts think that these ‘experiments’ being conducted make Twitter more of a media company.


Apple has released the latest update for its operating system, the OS X Mountain Lion, for laptops and desktops. The earlier update, released in February, was for iPhone and iPad devices which are now complete.

Announced along with the third quarter earnings release, Brian Blau, research director at tech research firm Gartner evaluates this latest update, in saying, “While there are a lots of new features this is not a major upgrade like the last version Lion was. But Apple has also been improving its Office-like software and creation applications along the way, so maybe it didn’t need such a big revision. And you have to bear in mind it is only charging $20 [£13.99 in UK] for the change.”

Some of these features include the use of the iCloud internet storage service, the iMessage service which allows text message chats between computers and handsets, a feature which allows users to share material on Twitter and an application which allows gamers to compare their scores with their friends.

Other features include adding Baidu as a search tool in the web browser and buttons to make sharing easy to the Sina Weibo microblog as well as video sites such as Tudou and Youku indicate Apple’s expansion plans in China.

However, with Microsoft releasing Windows 8 in October which allows users to run the same system on both their tablets and desktops can pose a challenge to Mac’s decisions to keep its Mac system distinct from iOS as it makes sharing much easier for the former.


Despite the fact that Apple managed to sell 28 percent more iPhones last quarter, the response by Apple investors to the recent earnings report has been anything but positive. Experts attribute this to rumors that are causing consumers to wait for the next iPhone to be released in the fall instead.

Timothy Cook, Apple’s chief executive, addressed these rumors by saying, “I’m glad people want the next thing. I’m not going to put any energy into trying to get people to stop speculating.”

With stock shares falling by 5 percent in after-hours trading, and by 2 percent in regular trading, analysts consider this to be a rare occasion but agree that the real issue is with the iPhone as a new version is almost always released every fall.

Apple executives, on the other hand, explained that the reason why it was only able to sell 26 million iPhones was because of the economic condition of countries such as Australia, Brazil and in the European continent.

Yet they also concur with the “chatter” about a new iPhone which is due to be released soon, and which is why analysts also consider the iPhone evolving into a business where they have two huge quarters of sales followed by low ones, thanks to consumers waiting for a new model.

And even though the iPad has begun to relieve the iPhone of the pressure to perform literally every other quarter, there’s no doubt that it remains the mainstay of the company accounting for almost 60 percent of its profits.



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