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It’s unanimous that Apple, Facebook, Amazon and Google dominate the online world yet according to panelists at the Techonomy Conference, Apple and Facebook are particularly vulnerable.

One of the panelists, known as Alec Ellison, the chairman of technology investment banking at Jefferies & Company, has criticized Apple, in saying that the company must continue to come up with cool new products if it wants to remain in the lead. Alternatively, the other three namely Facebook, Amazon and Google won’t lose much ground even if they don’t come up with innovative products.

He also said that the Apple Store, which is a key advantage now, might work against them in the near future and likened it to the example of IBM stores that only became a “big drain” when product momentum slowed down. Citing these reasons, he also went as far as to say that Apple has the least “stickiness” with customer compared to the other three.

As for Facebook, Mark Mahaney, a former analyst at Citi, Mark Zuckerberg remains a big question mark as he has only spent time with Techonomy’s David Kirkpatrick but very little with anyone else. Hence, the question mark as it doesn’t reveal how good executives really are for the next 5 to 10 years.

He also said that Facebook’s margins are very high and they should switch to ‘investment mode’ as soon as possible. Also, one area that Facebook hasn’t invested sufficiently enough has been mobile where, due to HTML5, their mobile apps have significant technical issues while it took them far too long to come out with an iPad app.

Also, the analyst, Mahaney also said that in the next few years another big online player will emerge, thanks to using a technology that isn’t economic yet.

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Addressing an adoring crowd at Y Combinator’s startup school, Mark Zuckerberg, the founder and CEO of Facebook, said that sharing will increase exponentially in about 10 years.

In being interviewed by the co-founder Y Combinator, Paul Graham, Zuckerberg said, “It’s sort of a social-networking version of Moore’s Law. We expect this rate [of sharing] will double every 10 years. So in 10 years from now, people will be sharing about 1,000 times as many things as they do today.”

It’s clear that this is what newly public Facebook and Zuckerberg are counting on: for its 1 billion users to not only interact with their friends but also with brands.

Yet from the interview it was clear that this wasn’t about Facebook the business that is facing issues, whether the messy IPO, the ad business or even the word ‘mobile’, but really using this meeting as inspiration for the 1700 entrepreneurs that attended, and came from all over the country.

What they did focus on, in the interview, is Zuckerberg’s days at Harvard where he pursued psychology before he began to develop Facebook, and ultimately left school to build a company in Palo Alto. In fact, he also mentioned that he never built Facebook in order to start a company, and still does to his shareholders.

In commenting on the entrepreneurs of today, Zuckerberg said that they need to begin to focus on big, meaningful problems that they feel passionate about instead of the current trend of dealing with small issues.

In also speaking of copying stuff that others are doing, Zuckerberg said that this isn’t going to help companies be successful.