The Basics of Display Advertising Split Testing Explained
Written by Ted Dhanik. Testing is a term that gets thrown around in the world of display advertising, but the scientific aspect of marketing is very much a part of successful campaigns. Testing is a good method to confirm your suspicions and test the ideas you think you know. Through testing, you might find that…
Read MoreWhy SnapChat is Successful
Mark Zuckerberg sent a clear message to every competitor since Evan Spiegel rejected his offer of $3 billion to buy SnapChat. In response to the rejection, Zuckerberg said, “Our vision is to create a set of products that let our users share with any audience they want. Not everyone wants to share with all of…
Read MoreHow Small Business Can Get Big Tech
It’s never easy running a small business. Sometimes it seems like every day starts with a brand new challenge. It doesn’t help, either, that the bigger companies out there keep growing in size. Every time they get bigger, they gain a new advantage too. Fortunately, there’s a way small businesses can begin making up space.…
Read MoreFacebook on the verge of acquiring Little Eye Labs, its focus on mobile devices clear
A little company called Little Eye Labs, based in Bangalore, and which analyzes the performance of Android apps will be acquired by Facebook with a deal ranging between $10-15 million. It’s isn’t surprising that this acquisition came about considering how Facebook has been lagging behind when it comes to its focus on mobiles, and with…
Read MoreThe Advantages of Web-Based Sweepstakes Software
Internet sweepstakes cafes have a choice when it comes to how their games are deployed. They can either have a client-server model that requires the Internet sweepstakes software to be physically installed on each gaming terminal along with having a server and Point of Sale system on-site. This is the traditional model that most businesses…
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