gigatech2AT&T is set to battle Sling TV to sell over the web pay TV. Details are limited at this point but they are expected to provide multiple offerings. These packages will be sold nationwide starting Fall 2016.

“These new video subscription models reflect the flexible content choices, viewing options and simple, transparent pricing that consumers want. AT&T intends to be the first company to deliver that flexibility, along with an effortless customer experience,” said John Stankey, CEO – AT&T Entertainment Group.”

The good news is that the service will not be limited to AT&T subscribers. Anyone will be able to sign up online without a contract. With regards to the packages, AT&T says it will have three tiers. The full featured offering will be called “DirecTV Now” and will be just like traditional TV. The mid tier service will have a mobile first user experience, which implies less TV than the full package. There is also third, free tier, which will have an assortment of limited video to choose from.

So far there is no information on what content will be available. Based on the statement below, it appears that negotiations are ongoing:

Tony Goncalves, AT&T’s SVP of strategy for its entertainment group, says the company does have deals with some programmers. “We do have some deals in place. We’re not being specific about which ones, There’s no question we have work to do there.”

AT&T is a welcome entrant into a market. Apple and Google have both struggled to sign licensing deals with the network. AT&T might just pave the way for great competition.

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