By Ted Dhanik 

Display ads have become extremely commonplace today.  There are different types of display ads to choose from.  Contextual display advertisements match up with the content of a particular website in order to have the most success with potential clients.  For example, on a website featuring vacation packaged deals, the display ads might include similar packaged deals.

Advertisers can make incredibly engaging and interesting ads, but if they aren’t placed in front of the right people, then it’s all for nothing.  Contextual advertising works in a particular way.  A contextual advertising system works by scanning the texts of different websites.  The system searches for specific words and phrases.  Through this system, the ad will find sites that relate to the material or message of the ad.  Once the system finds the right websites, the ads will be placed on the site featuring the company’s products or services.

Contextual ads are often combined with category ads.  While contextual ads tend to match up directly with the website content, category ads tend to be related to the website content in a more general way.  For example, a website for hair products might feature ads for face creams,  moisturizers, and perfumes.  These products are all targeted towards the same demographic: women.

Marketing and advertising have been shown to be more successful when they are tailored towards a specific demographic.  It is difficult for advertisers to make an ad that is successful with general audiences.  This special kind of tailor-made ad is something that is not offered offline.  Therefore, online display ads have a major advantage over offline ads.

 

Author bio: Guest post is provided by the president and co-founder of engage:BDR, Ted Dhanik.  Dhanik has worked for big names such as Beyond.com, Xoriant Corporation, Nextag.com, and even Myspace.  Ted Dhanik has over fifteen years of experience in marketing, business sales, and business development.  Ted Dhanik leads the way in advertising solutions.


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