30-second radio advertisements can be just as impactful as a minute-long commercial.

shutterstock_133417934A powerful way to reach your consumers in your local area, and now even nationally, is through radio advertising. A 30 second advertisement may not seem like enough time to get a marketing message across but with the correct format, it can be a success. According to Steve Doctrow of Rogers & Cowan, radio allows you to create brand awareness as well as the ability to connect with a widespread audience.

Introduce Your Product

Immediately at the beginning of the commercial, introduce your product or service and explain its benefit to the consumer. For example, if your company is a limousine service, you could begin the advertisement with, “Do you need a professional limo service for your upcoming prom? XYZ company can help you out.” You’re identifying the need and also grabbing the listener’s attention and introducing a solution – which is your company. This helps the listener pay more attention to what message you’re trying to get across.

Call to Action and Reminder

After describing your product, you’re probably left with a good 10 seconds to close up your commercial. Close your ad with a call to action and a reminder of your service. Be sure to include contact information that’s easy to remember – think catchy phrases or even a jingle, anything to remind the consumer about your specific service or product. Because radio is prevalent on the road, your potential customers probably won’t be able to jot down your number but will instead have to memorize whatever contact information you leave behind in the last few seconds of the advertisement.


Finally music by the Beatles will be available to stream from almost all of the popular streaming services as of the 24th of December 2015. Many fans of the Beatles have been waiting for this moment. The following streaming services have been confirmed to get it:

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  • Spotify
  • Google Play
  • Apple Music
  • Microsoft Groove
  • Tidal
  • Slacker Radio
  • Deezer
  • Amazon Prime Music
  • Rhapsody

The music streaming will be available a minute after midnight anywhere in the world. This means that streamers in Australia and New Zealand will be the first to be able to stream it.

This also means the end of the exclusivity that iTunes enjoyed on the digital versions of the Beatles catalog. Until now iTunes was the only place you could purchase and listen to the Beatles catalog online.

Another important note is that the catalog will be available on even the free streaming tier of Spotify. Something that other artists have issues with. Taylor Swift for example withheld her album 1989 from Spotify. She would only make it available if and when it was only available in the paid tier.

For those of you who have still not signed up for a streaming service, this might be just the reason to do so.