Blog provided by Electric Kitten

Two recent decisions by Google define the biggest two changes to the web in the last few years. One is a boost to search presence for secure sites. This change alone increased the security of the web immediately as millions of websites implemented HTTPS. The other, and the one that had an even bigger impact was to make website loading speed a search signal.

With that in mind, a lot of sites started to look at the factors that would have a material effect on the speed of their websites. Much like HTTPS, the improvement for the web was significant and immediate. Following the two simple guidelines below, you can speed up your website and possibly improve your search engine ranking.

Hosting – The first check is to benchmark the speed of your webhost. Now there are tools that indicate how fast or slow a webhost is and makes recommendations. The better option is to find a host that is near your geographical target or to host it in a quality datacentre and avoid cheap online web hosts.

Code – Stop using sluggish themes and templates for your website. Custom websites that use only as much code as they need and meets certain standards are light years faster than clunky free themes you will find online.

If you need LA colocation or dedicated server provider you can trust, contact Electric Kitten today. They’ve provided reliable web hosting services for almost two decades. If you are in the Southern California area, give them a call at 877-821-HOST or email them at sales@electrickitten.com.


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