At a recent event on its Redmond campus, Nadella, Microsoft CEO, talked about what his rivals, both Google and Apple do best.

In emphasizing the difference between the three companies, he said, “When I think about what Apple does, what Google does and what Microsoft does, therein lies perhaps the simplest answer to why these three identities are actually pretty distinct. To me Apple’s very, very clear, and, in fact, I think Tim Cook did a great job of even describing that very recently where he said they sell devices and that’s what Apple is all about. And Google is about being, it’s about data or it’s about advertising, it is about serving you ads in a tasteful way, and they’ve done a great job of that business.”

During his term as CEO, Nadella has not only completed the purchase of Nokia but has driven Microsoft towards cloud computing.

At the same time, Apple has registered massive revenues and profit growth due to its focus (and success) on hardware. Without a doubt, certain software choices have also contributed to its success namely the App Store that was put in place when the iPhone was just released.

As for Google, its ability to sell ads is rather clear. However, it’s the company’s search products     that have made its advertising successful. Just its search tool alone, which is clearly dominant, has been the reason its ad incomes have soared over the years.

Yet despite their core strengths being so different, it’s clear that all three companies want to get into cloud computing, which reveals, that this is where the future of computing lies.

Posted in Apple
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