The numbers of Facebook video viewership is increasing substantially by the day. This figure currently stands at 500 million viewers watching 8 billion average daily views by the day.
This is a clear jump from 4 billion view per day – a figure that was collected in April.
This announcement was made by Mark Zuckerberg when speaking with investors who were following the Facebook’s Q3 2015 earnings report.
Of course, some people might say that these stats are accurate as Facebook considers 3 seconds of watching as a view. Still, with 100% growth in just seven months, it is clear that users continue to increase their consumption of video content.
For that matter, even at 3 seconds per view, Facebook is generating 760 years of watch time every other day. This means that there’s massive amounts of space for Facebook to attract TV commercial dollars. Another experiment to increase viewership has been undertaken where it pays revenue to top video creators too.
Also, it is running a Suggested Video interface on both mobile and web which recommends certain videos considering all the information it has on people and their interests. It’s obvious that this discovery will give Facebook an edge over YouTube.
There’s another video feed in the works which people can use to browse different channels of videos that are shared by friends whether trending on Facebook or based on themes.
Other tests involve picture-in-picture viewing which allows people to also check what’s happening in the News Feed. Another option that is being offered is to Save a Video for later.
So, it should be obvious that with all this attention to videos, this type of media is critical to both Facebook’s mission and business.
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